SHARPIE — ADVOCATE VIDEO CONTENT, FAN CONTEST AND PRODUCT PROMOTIONS

Repositioned Sharpie markers from being a utility product to being a tool for self expression. We engaged “advocates” who used Sharpie markers in unique and creative ways, and shared their stories in a web film and digital campaign. We then activated our fan-base by inviting them to share their own creations to be used in Sharpie’s first ever music video to air during the MTV Music Video Awards — long-form videos, :30 cutdowns, digital content, retail digital and social media

Role: Creative Director, Art Director