MULTICARE — WOMEN’S SERVICES CAMPAIGN

Created a campaign for Women’s Services that was less clinical and more “Sex in the City” . The “Girl Stuff” Guidebooks became the handbook for women young and old about to experience all that comes with being pregnant or the changes that occur when you’re staring down menopause — Digital advertising, downloadable guidebooks, social advertising, Pandora radio and landing page

Role: Creative Director, Art Director